A Great Book for Eichler Fans!
‘EICHLER: MODERNISM REBUILDS THE AMERICAN DREAM’By Paul Adamson, Marty Arbunich & Ernie Braun
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Eichler: Modernism Rebuilds The American Dream
The book characterizes the era, the style, the legacy, and the philosophy that resulted in what we now refer to as the Eichler home. Learn about California modernism, domestic architecture and Joseph Eichler’s vision to create high style, affordable homes for the masses. Joseph Eichler’s methods were progressive, innovative, and overall, ahead of the curve in architectural design, construction, and advertising. Joseph Eichler was a leader in 1950’s modernist residential design, which characterized post WWII culture.
Joseph Eichler’s unorthodox methods included commissioning architects to design unconventional tract homes now referred to as Eichlers. These homes, with open plans, post beam construction, entire walls of windows, skylights, sliding glass doors and radiant heating effectively integrated indoor-outdoor living. This flew in the face of conventional building contractors methods which were profit driven, with little or no emphasis on style or aesthetics.
Mundane building materials were utilized in creative ways and construction methods were unusually efficient as well; parts of homes were manufactured off-site and assembled on-site , effectively utilizing economies of scale to both cut costs and speed up production time. The 1950’s and 1960’s marketing campaign was cutting edge at the time as well. Full feature ads, for the first time, portrayed professional models in picturesque flat roof Eichler homes.
In contrast with most architectural and historical books which treat similar subjects in a dull, drab manner, “Eichler: Modernism Rebuilds The American Dream” breathes life into the subject. With hundreds of beautiful vivid photographs and fascinating commentary, this book is a must-have for any Eichler fan.
Purchase a copy of “Eichler: Modernism Rebuilds The American Dream” here.
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